Businesses spend billions of dollars on Google advertising worldwide to raise their profile and generate sales. Your charity can now use this same advertising channel to promote your cause or drive donations. $10,000 (£7,500) per month in Google Adwords advertising is a huge opportunity for charities but this is a significant budget even for commercial advertisers to manage and maximise benefits. Core Bid Management will guide your ad funding application through Google's eligibility criteria and restrictions, and manage your charity's online advertising campaigns to direct relevant visitors to your website.
Google Ad Grants
Registered charities in many countries around the world are now eligible for a $120,000 to $480,000 annual award to fund their Google Adwords advertising. Core Bid Management has extensive experience securing Google grants to help charities fund their advertising. For example, while hospitals and medical groups are not eligible we have secured ad funding for charities that raise money for medical procedures and hospital treatment. We are very passionate about the work of our client charities, such as organisations saving abandoned babies in China or disabled children in India, and would love to hear about your charity and its digital marketing goals.
To be eligible for Google Ad Grants organisations must:
- Hold current and valid charity status, as determined by your country
- Acknowledge and agree to the required conditions regarding non-discrimination and donation receipt/use
- Have a functioning website with substantial content
The following organisations are not eligible:
- Governmental entities and associated organisations
- Hospitals and medical groups
- Schools, childcare centres, academic institutions and universities (philanthropic arms of educational organisations are eligible)
We have been the pioneers of search engine marketing technology, having worked with Google advertising for the last seven years and involved in search engine R&D for over twelve years. Our charity clients range from large British charities with millions of pounds of turnover to small Indian orphanages. If you want to increase your charity's fundraising, or perhaps promote your cause online using Google advertising send us a message at firstname.lastname@example.org to find out more about Google Ad Grants and our charity service plans.